PayPerPost are a fairly new company offering yet another revenue stream for bloggers (although for most blogs the existing ones probably aren’t earth shattering). This one’s a lot more controversial on the surface however. You get paid to write content about something specific. And you get paid quite a lot (at least in blogging revenue terms), usually about $5 per post. It has however pissed quite a few people off.
Jason, CEO of Weblogs seems to be one of the loudest. I’m going to take the wimpy way out and simply say it’s a tool with potential, that can be abused. But in the long run that’s not a problem for the blogosphere. If you destroy your own integrity by blatantly posting ads instead of actual content you will lose out as surely as if you filled the page with conventional advertising. If you don’t annoy your readers however, you will be fine. In this case it means choosing “opportunities” (that’s what PPP call them) that are actually relevant. That’s how Google AdSense came to be accepted, remember?